I’m Emma; Owner, Designer, and Chief Maker at Nurture and Cheer. Run from my home studio in Oxfordshire, Nurture and Cheer is dedicated to spreading positive (handwritten) vibes and designing products that will make you smile.

My business started back in 2015 as a creative blog, Em Makes and Bakes. Over 100 posts and four years later, I relaunched with a new business name and refreshed branding, recognising the shift to a more products-based business.

In 2017, I became a Mum to H, giving me a whole new perspective on life. Those lazy weekends spent in my craft room felt like a distant memory, and life became a juggling act. I now make a number of products aimed at Parents (both new and more established), reminding them that they are doing an incredible job.

When I’m not juggling, I’m often found with a cup of tea in hand, binge-watching Netflix as I doodle away.

If there’s anything you want to know which I haven’t answered here, feel free to contact me!


I sometimes work with external brands and companies that fit with my brand values. I will always make any partnerships/sponsorship clear in my posts.

Regardless of whether I have been gifted a product or I have bought it with my own money, my posts will will always reflect my own opinion.

All content is written by me, unless otherwise stated. Photographs are generally my own, I will always state in the photo credit if this is not the case.


I love it when people share my pictures on social media, but if you do, please ensure that you credit me, and tag me appropriately.

If you’d like to share one of my posts, please do so by sharing a link and 1-2 images.

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