It's nice to make people smile.

Nurture and Cheer is dedicated to spreading positive (handwritten) vibes and making products that will bring a smile to your face, even in the toughest times. Created with love in my home studio in Oxfordshire, each product features my own handlettered designs.

My business started back in 2015 as a creative blog, Em Makes and Bakes. Over 100 posts and four years later, I relaunched with a new business name and refreshed branding, as Nurture and Cheer, recognizing the shift to a more products-based business.

I’m Emma. Owner, Designer, and Chief Maker at Nurture and Cheer.

I love cups of tea, the colour yellow, naps, and binge watching boxsets on Netflix (Mad Men is my absolute favourite).

In 2017, I became a Mum to H, giving me a whole new perspective on life. Those lazy weekends spent in my craft room felt like a distant memory, and life became a juggling act. I created a number of products aimed at Parents, all reminding them that they are doing an incredible job, and then grew my range to appeal to sewists, knitters, stationery lovers, and all round lovers of positivity.

In 2023, I became a Mum to V. I made the decision to pause selling and reflect on what the next stage of Nurture and Cheer would look like. In October 2023, I relaunched with a whole new range of products, staying true to my core values of positivity and general good vibes.

If there’s anything you want to know which I haven’t answered here, feel free to contact me!

Disclosure

On my blog, I sometimes work with external brands and companies that fit with my brand values. I will always make any partnerships/sponsorship clear in my posts.

Regardless of whether I have been gifted a product or I have bought it with my own money, my posts will will always reflect my own opinion.

All content is written by me, unless otherwise stated. Photographs are generally my own, I will always state in the photo credit if this is not the case.