It's nice to make people smile.

Nurture and Cheer is dedicated to spreading positive (handwritten) vibes and making products that will bring a smile to your face, even in the toughest times. Designed with love in my home studio in Oxfordshire, each product features my own handlettering. 

I’m Emma. Owner, Designer, and Chief Maker at Nurture and Cheer.

I love cups of tea, the colour yellow, and binge watching boxsets on Netflix (Mad Men is my absolute favourite).

My business started back in 2015 as a creative blog, Em Makes and Bakes. Over 100 posts and four years later, I relaunched with a new business name and refreshed branding, recognising the shift to a more products-based business.

In 2017, I became a Mum to H, giving me a whole new perspective on life. Those lazy weekends spent in my craft room felt like a distant memory, and life became a juggling act. I now make a number of products aimed at Parents (both new and more established), reminding them that they are doing an incredible job.

If there’s anything you want to know which I haven’t answered here, feel free to contact me!


On my blog, I sometimes work with external brands and companies that fit with my brand values. I will always make any partnerships/sponsorship clear in my posts.

Regardless of whether I have been gifted a product or I have bought it with my own money, my posts will will always reflect my own opinion.

All content is written by me, unless otherwise stated. Photographs are generally my own, I will always state in the photo credit if this is not the case.